Many organizations include metric information such as number of customers, employees, and capital raised. Not everyone is familiar with your brand or organization, therefore it’s important to include a short description of what you do and what sets you apart. Boilerplateĭefinition: A boilerplate is a section at the end of your press release that includes your company information. Take General Electric’s BHAG: “Become #1 or #2 in every market we serve and revolutionize this company to have the speed and agility of a small enterprise.” The goal of a BHAG is to engage employees and stimulate progress towards a common objective. It can seem like an over-the-top, long-term mission statement but placing it at the center of your actions can guide you and your team towards a finish line. It is a clear and compelling mission statement that serves as a unifying focal point for an organization. BHAGĭefinition: BHAG stands for Big Hairy Audacious Goal. Here's how backlinks can help you with achieving great PR results. If these backlinks come from high-quality pages, this will increase your domain authority, and therefore has a positive effect on your visibility in search engine results. If many outlets link back to your website, Google believes your content is newsworthy and will rank you higher. If a media outlet, like Wired, covers your story and includes the link to your website, you’ve just gained a backlink. Let’s say you write a press release for your product and include a fact sheet. Why are they important? Search engines, such as Google, use backlinks as a way to rank websites. Backlinkĭefinition: To put it simply, a backlink is a link from one website to another. B2Cĭefinition:Business to Consumer (B2C) is a business model in which a company sells products and services to a consumer. B2B is a business model based on companies selling their services and products to other companies, rather than the general public/consumers. Here is an example of how the British newspaper, Express, depicted how the Duchess of Cambridge and the Duchess of Sussex consumed avocado toast.ĭefinition: Short for Business to Business. There are different ways to write a story. The story’s perspective is usually determined by the publication type, the audience, goals you want to achieve and the channel. Angleĭefinition: The focus used when writing a story that will be presented to the media. The difference between advertising and PR is that the former is a paid space while the results in public relations are earned through providing the media with information and getting coverage “organically”. Table of Contents: Words A-F Words G-L Words M-R Words S-Z Advertisingĭefinition: Advertising is a tactic that involves paying for space - be it on billboards, social media, or on the radio- to promote a product, service, cause, or brand. Looking for something specific? Hit command + F and search it up. We’ve compiled a list of PR terms and definitions to help you when you find yourself knee-deep in conversations riddled with jargon.įeel free to download our dictionary and share with your colleagues. If this sounds like a riddle to you, we got you covered. I hope we will get more traction with this angle- we desperately need some more backlinks to our newsroom.” “I just pitched a story to a few tier-2 publications. But it’s precisely because of that that we tend to get caught up in our own lingo. Perhaps no one understands the power of a rich vocabulary better than PR professionals.
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